St. Moritz Watch Corp. designs, assembles and services high quality sports watches under the MOMENTUM® brand.
Prototype concept design with a strong focus on the brand name, always keeping the user on the same page, and selecting types of watches, styles, colors, etc., in a very fun way in which watch selections are shuffled around using Isotope/Masonry with smooth cross-fading of watch models selected.
The detail view of a selected watch also features a magnifying lens for close-up viewing of details. The site is also multi-language orientated.
The design style could be applied to many other products and/or services.
Clothing, electronics, cosmetics, real estate, etc..